The Hidden Work Behind Every Successful Ad
Running Meta and Google ads may seem easy, but behind every successful ad lies a lot of hidden work. If you do it wrong, you waste money fast, and if you do it right, it takes time away from growing your business. Most people spend years learning how to get it right,...
Mastering GEO for Smarter AI Search Results
Search is changing fast, and mastering GEO helps explain why location matters more than ever. If someone in Sarasota looks for a dentist, they will see different results than someone searching in Tampa. Approximately 46% of all Google searches already exhibit local...
SEO Is Not Dead—But It’s Evolving Toward Brand Authority
SEO is not dead, but it is changing fast in 2025. Keeping up with Google’s updates and new rules can be time-consuming and effort-intensive. Businesses that don’t adjust risk falling behind, but the good news is that AI can make it much easier. AI can...
Boost Customer Engagement and Sales with AI-Powered LaunchedAI Is Changing Search Forever: Why Experience, Brand, and Authority Now Beat Keywords
AI is changing search by moving beyond simple keyword matching and focusing more on how people actually interact with information. Instead of only rewarding pages with repeated terms, search engines now emphasize experience, authority, and trust. This makes it easier...
Erik Remmel is a co-founder of Launched, a platform that helps businesses grow through AI-powered marketing, automation, and lead generation. He focuses on building scalable systems that convert cold leads into customers while streamlining operations with smart, AI-driven workflows.