GEO Is Taking Over: Why Search Engine Optimization Will Never Be the Same
Search is changing fast, and GEO is taking over. Traditional SEO used to be all about picking the right keywords, getting backlinks, and writing lots of blog posts. While those things still help, search engines now care more about what people really want and why...
Making the Shift: From Old-School SEO to Brand-Driven Visibility
Search engines are changing fast, and it’s an exciting time for business owners. One significant shift is moving from old-school SEO to brand-driven visibility. This means it’s not just about using the right keywords—it’s about showing people who you...
What Is Brand SEO? And Why It’s Now Critical for Online Success
Search engines have changed a lot. They no longer just look for the right keywords—they now look for trusted names. That’s why learning what is brand SEO is so important for staying ahead of the competition. Brand SEO helps your business show up in search...
What Is Generative Engine Optimization—and Why It’s the Future of Visibility
Generative Engine Optimization (GEO) represents a significant evolution in achieving digital visibility. It emphasizes user intent and engagement, moving beyond outdated keyword strategies. By leveraging AI, GEO improves content relevance and authority through...
Erik Remmel is a co-founder of Launched, a platform that helps businesses grow through AI-powered marketing, automation, and lead generation. He focuses on building scalable systems that convert cold leads into customers while streamlining operations with smart, AI-driven workflows.