Search engines are no longer just crawling for keywords—they’re interpreting context, location, and user behavior in real time. This new era of AI-driven search replaces keyword stuffing with nuanced understanding, placing more weight on relevance and proximity. GEO, or Generative Experience Optimization, is at the heart of this shift, combining AI, personalization, and location data to deliver hyper-contextual results. For businesses, this means adapting or disappearing in the evolving digital landscape.
