Search is no longer about keywords—it’s about context, intent, and conversation. With AI-driven engines interpreting queries more like humans, marketers must pivot from SEO checklists to strategy built around helpful, structured, and brand-authored content. Google’s AI systems are increasingly surfacing direct answers and zero-click results, reducing reliance on traditional rankings. To stay competitive, businesses need to embrace AI-aligned tactics like Answer Engine Optimization (AEO) and brand authority building.











