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May Recap Part 2: The Creation of Podcasting

by | Marketing Strategy, Podcasting

In the early 2000s, no one would have imagined that listening to people speak about a topic would evolve into such a popular, large-scale medium for attention. Yet it did—podcasting gained momentum over the last 14 years since its initial (and disputed) birthdate.

Remember Compaq? Before the Y2K panic, Compaq simultaneously broke ground in its research department on a product similar to an iPod that played audio files. In 1998, “PocketDJ” would have become “the first hard-disk-based MP3 player.” Unfortunately, not much information was readily available on what happened to the concept.

For those unsure of the official description of podcasting, a podcast is an internet-based audio broadcast wherein an audience listens via a subscription. In my research, there seems to be a bit of debate on who created the term “podcasting.” The “Pod” in “Podcast” comes from one of the most user-friendly systems in the world—Apple. They developed the iPod strictly as the broadcast player. At the same time, the “cast” in “Podcast” is derived from the term broadcast. Another source indicated that the first use was synonymous with “audio-blogging” by The Guardian contributor Ben Hammersley. Either way, the beauty behind this medium is that it is audio content similar to radio. Yet because it’s subscription-based, it’s available on demand.

Since 2003, many digital audio files and audio players have been readily available to the public. It seems that “podcasting” existed, but it was fragmented and needed to come together. A former MTV video jockey named Adam Curry and Dave Winer, a skilled RSS feed developer, began the creation process. They have been credited with “automating the delivery and syncing of textual content to portable audio players.” We could call them the Godfathers of podcasting.

Almost a year later, in the summer of 2004, Curry launched a podcast show titled “Daily Source Code,” where he opened up about his life and coverage of the Bush & Kerry Presidential campaigns. Additionally, he discussed the development of podcasting itself. Curry’s show is thought to be the original podcast that is regularly made available to listeners. His mindset in releasing his show was to attract other “podcasters” to the early stages of this new medium. It proved to be successful. In October, hundreds of thousands of search queries returned instructions on how to create your podcast. Thanks to Curry, the idea of someone being their podcast show host was spreading in people’s minds like wildfire.

"iTunes app icon"The first growth stage occurred in 2005 when Apple released version 4.9 of iTunes. The updated app release supported podcasting. The release came with one major pro for users and one major con for the industry. I learned from Engadget’s article that Apple issued cease-and-desist orders to everyone in the industry. Anyone working on their projects with the terms “pod” and “iPod” were targeted. Plus, the release gave listeners more streamlined access to audio content.

Let’s showcase some numbers!

It’s worth noting that under President George W. Bush, podcasting became an addition to the White House website. Their staff added an RSS 2.0 feed to deliver previously downloaded radio addresses.

Google’s search query results for “podcasting” skyrocketed from 2M in 2004 to over 100M in 2005.

In February 2006, Lance Anderson was officially the first podcaster to use a podcast and create a live tour around it. He called it the “Lance Anderson Podcast Experiment.”

Ricky Gervais once held the world record for total number of podcast downloads. In March of 2009, Adam Carolla’s cleverly titled show The Adam Carolla Show broke the record at 59,600,000 downloads!

Thank you for your attention!